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Case Study
Fincap Financial Group
Boost the online presence of a leader in commercial financing in Canada.
About the project
Fincap Financial Group trusted us for the complete redesign of their website as well as for the deployment of digital campaigns focused on lead generation.
Our role
Website redesign, SEO & SEM
The challenge
Quickly launch a new website that is attractive and focused on converting visitors; and deploy SEO and advertising campaigns to increase the generation of qualified leads for Fincap.
The results
In just a few months, Fincap saw its visibility explode on Google. We helped them triple their lead generation, allowing them to position themselves as one of the leaders in commercial financing in Canada.
%
Website traffic increase
%
Increase in conversions
%
Return on digital marketing investments
The New Website
Fincap's new website immediately inspires confidence and professionalism with its clean design and intuitive navigation. Focused on SEO and lead generation, the structure and content of the website make it possible to present the company's service offer in an optimal way, while providing the tools necessary for a leading organic positioning.
The Growth Driven Design Approach
Since Fincap wanted to put its new website online quickly, we proposed a "Growth Driven Design" approach. We were therefore able to launch a first version of the new website in less than a month, continuously adding features and content to support the group's online presence, such as a financing calculator and several pillar pages for the company's organic positioning.
The Financing Calculator
The Funding Estimation "Widget" provides a quick and intuitive tool for Fincap visitors and partners, helping to make the website more convenient than just a showcase site, increasing engagement and lead generation for the business.