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How Video Marketing Can Help Improve Your SEO
Video content marketing is a marketing strategy that shows your audience what you have. Having a video marketing strategy is key. It’s hard to get people to understand why they need what you have just by writing out the benefits. Video content marketing does that in a fun way. And SEO in video marketing gets you more visibility and traffic on Google.
The Process
If you want to video market your business, there are many. To get the best, you need planning and execution. The video creation process is defined by AI, and creative vision aligned to campaign goals. Come up with a strategy: goals of the video, desired outcome, how you’ll beat the competition, and how you’ll distribute. The production: film and achieve what you and your team agreed to.
Explainers are a video marketing tool. They tell the audience about a company, brand, product, or service in plain English, with a call to action at the end.
The campaign should be persuasive and brand awareness. You’ll go through pre-production, production, and post-production. Pre-production is research, script, design, crew, and all that prep. An animated explainer video is especially good at this stage – colourful characters and fine animation will engage and educate.
After pre-production is done, production starts. That’s when the camera rolls and things get recorded for your business video. Post-production is when a team of editors edit all the video footage. They add visual effects, sound effects, music, and all the final bits.
Marketing with a Video Marketing Strategy
Marketing isn’t easy, especially if you’re new and have no audience yet. Research and planning are key to video content marketing and shouldn’t be done without them. Marketing is how you get customers and generate leads. You want conversions, so you want to create brand and company awareness through these videos. Search marketing is how you drive traffic through both organic and paid search. You’ll want to boost SEO because it’s the best way to get organic traffic to your website. Tag relevant keywords so your target audience can find your content. Here’s how: more engagement means more visibility in search results and more website visitors and customers.
Optimize For All Devices with Search Engine Optimization
Mobiles have taken over and most of your traffic will be from a mobile. To market, you need to optimize your website and ads for that. You want your video to look good on smaller screens too. SEO for all devices gets you ranking.
Include Metadata for Search Engines
Search engines will index your video with metadata. Fit that into your video description as search engines will analyze and rank your video.
Authoritative sources like Search Engine Land say how to optimize metadata for ranking.
Share, Share, Share
Upload your video across multiple platforms for it to be engaging. More engagement means a higher ranking. Search algorithms look for engagement, so make sure your video gets some.
Build Engagement with Video Content
Sharing is one thing, but there are other ways to engage with your video too. You want your audience to interact with your video as well. Ask viewers to like and comment with a call to action. Place those calls to action in your video so the user likes or comments. More engagement means a higher ranking.
Looking for a video production agency in Montreal? Contact us.
FAQ about Video Marketing
What is video marketing and why is it important?
Video marketing is using videos to promote, and market your product or service, engage with customers and reach your audience via a new channel. It’s important because its engagement on digital and social educates consumers and is a lead gen tool. Audiences love video content and it drives traffic and conversions.
How can I develop an effective video marketing strategy?
How to develop a video marketing strategy? Define your video goals (brand awareness, leads, etc.), your audience and where they hang out online, stakeholders to collaborate with, budget and timeline, and platforms to distribute. Plan content and style and metrics to measure.
What types of videos are effective for marketing?
What works? Explainer videos, product demos, customer testimonials, how-to videos, and brand storytelling videos. Each for a different purpose: educate potential customers, build trust, and show off your product/service. Choose the type of video based on your goals and stage of the buyer’s journey.
How can video marketing improve SEO and boost conversions?
Video marketing SEO: more time on site = search engines think content is valuable. Video experience = higher engagement. Video on landing pages = more conversion. Video = trust and credibility.
What platforms are best for distributing video content?
YouTube, Facebook, Instagram, LinkedIn, TikTok. Each for different audiences and video lengths. YouTube for long-form, Facebook and Instagram for stories and live, LinkedIn for B2B and pro, TikTok for young and short.
How can I measure the success of my video marketing efforts?
Measure views, engagement (likes, comments, shares), click-through rate, conversion, and time watched. Use video platform analytics and your website analytics. That’s it.